5 Methods of tracking ROI from Social Media Marketing
Since Social Media Marketing came about, there has been a lot of discussion of how to track ROI. Many companies have chosen not to participate in this very dynamic marketing channel due to what some see as an inability to track this very allusive beast. Most “social media experts” will tell you that you should simply be happy associating a unjustifiable dollar amount to each fan, follower, or subscriber you enlist. This is a method, and by far the simplest one, but not the most accurate. Over the coming weeks we will take a look at 5 ways to track Social Media Marketing ROI. We will start with the simplest and end with the most technical . In between you will find great ways to find out what your investment in Social Media truly returns you
Here is a preview of the different methods we will be taking a look at:
- Fans, Followers, & Subscribers
- Website Analytics
- Calls to Action
- Direct Sales
- Baselining company income and growth.
